It's Time to Learn!

The real business of being a full-time DJ.

Free recorded classes with actionable tasks from Leticia van Riel, artist manager and founder of LvR Mentoring. Straight talk and tasks that get you closer to your career goals.

What You'll Walk Away With

Class 1 The Foundations
of a DJ Career

A clear picture of how the industry roles fit together, and a one-page roadmap of your own short- and long-term goals, with concrete actions to take this week.

Class 2 Social Media
& Branding

A social media presence that actually reflects who you are as an artist, and the confidence to post it, starting with a single piece of content this week.

Class 3 Networking &
Landing Opportunities

A real pitch email or message ready to send to a promoter or industry contact, built the way she taught it, not a generic template.

Who's Teaching This

Leticia van Riel

Leticia van Riel

1984 - 2026

Leticia van Riel spent 18 years in the electronic music industry, starting as an intern in London and working her way up through booking agencies into artist management.

She managed the careers of Sama' Abdulhadi, VE/RA, Victor Ruiz, ANNA, Wehbba, Nur Jaber, and Bart Skils, among others. Her artists have played Coachella, Time Warp, Ultra, and Awakenings, and released on labels including Afterlife, Drumcode, and Universal.

The LvR Workshop is a piece of what she taught in the LvR Mentoring program, made free and available to everyone.

What to do to

Learn Now

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